Gestión de redes sociales Questionnaire - Creativo Rock What are your company’s mission and vision? * Describe your brand’s purpose, core values, and long-term goals. List your products and/or services * How would you define the personality of your company, service, or product? * Describe its character, tone, and the impression you want to create. Specify your target audience: * Age, gender, income level, education, occupation, family status, location, interests, hobbies, values, beliefs, lifestyle, buying behavior, pain points, and needs. How do you want your target audience to perceive your brand? * Describe the impression, emotions, or associations you want to create. What differentiates your product or services from others? * Do you have a reference competitor? * If so, who are they, and what makes them a relevant comparison? What are the advantages your business/brand has over the competition? * What are your disadvantages against the competition? * What trends or changes affect your area of business / industry? * What vision of your company do you have in the short and medium term? * Is there a way to measure the effectiveness of your product or service? What is it? * Have you implemented communication strategies before, which ones? * On which social media platforms is your brand currently active? * What results did you get? * Mention the Instagram accounts that you perceive as “inspiration” or “ideal image”. * Are there any topics you want to avoid in your social media content? * Please specify any themes, messages, or subjects that should not be included. What are your business’s operating hours? * Do you have a delivery/pickup service? (Optional) Sí No Would you be open to hiring influencers and/or models? * If so, would you be willing to allocate an additional budget for this? Sí No Depends Please copy and paste the google maps link with the exact address of your business * Provide your phone number * Assets and References for Your Digital Campaign (please send to marketing@creativorock.com) * • Brand guidelines (if available) • Logos in current existing formats • Corporate videos (if any) • Photos and videos that can be used in the campaign • Graphic references (inspo-posts) to guide the feed’s visual style Feel free to send any images, videos, or reels that inspire you via Instagram, at @creativorock’s DM. Post-Submit
