Web Design QuestionnaireLet’s get to know your brand and build something powerful together. 1. GENERAL INFORMATION Business / Brand Name Website (if available) Email * Phone (###) ### #### Location 2. COMPANY OVERVIEW Briefly describe your business: What products/services do you offer? How long have you been in business? What is your mission or purpose? Who are your main competitors and what makes you stand out from them? 3. TARGET AUDIENCE Who is your ideal customer? (age, gender, interests, location, income, lifestyle, etc.) What problems do they have that your brand/organization solves? Where do they usually find you or your competitors? (online, social media, local, referrals...) Website Social Media Referrals Other 4. BRAND IDENTITY Do you already have a logo or brand visuals? (yes/no/need redesign) Yes No Need Re-design Are there specific color preferences you'd like to include in your site design? I have brand colors (I will upload them) I like light/neutral tones I like bold/vibrant colors I like pastel tones I like dark/moody aesthetics I’m open to suggestions Other How would you like your brand to feel and look to your audience? Professional Fun Luxurious Minimalist Innovative Friendly Reliable Bold Artistic Authentic Natural Vintage Soft Elegant Geometric Feminine Masculine Eclectic Earthy Corporate Urban Playful Premium Organic High-Tech Edgy Magical Loud Clean Textured Retro Classic Modern Futuristic Other Any colors or styles you dislike or want to avoid? Any websites you like for inspiration? What do you like about them? Any websites you dislike? What do you dislike about them? 5. VISUAL DESIGN & PREFERENCES Do you have any design inspiration or mood board? What visual elements are essential to you? (e.g., icons, patterns, photography, illustration…) Icons Patterns Photography Illustration Other Are there existing materials we need to align with? Yes No 6. COMPETITORS Who are your main competitors? What do you like or dislike about their websites/branding? How would you like your brand to stand out? 7. PROJECT GOALS What are the primary goals for your website? Increase brand awareness Generate leads Sell products/services Build a community Portfolio or showcase Connect with a new audience Update Image/Info Other What action(s) do you want visitors to take? Do you have a deadline or launch date? 8. FUNCTIONALITY FEATURES What pages do you need? Homepage About Us Services Portfolio Blog Contact Shop Testimonials FAQ Other What features do you need? Contact form Booking/calendar integration Ecommerce functionality Newsletter signup Social Media Integration Photo/video galleries Custom forms SEO optimization Other 9. TECHNICAL DETAILS Do you have content ready (text, images, videos)? Yes No Do you need a new domain? If yes, please share your desired domain name. If you already have one, you can skip this question. Do you already have hosting? [SEO Options] When it comes to SEO, how hands-on or in-depth would you like us to go? Would you prefer: Basic SEO: includes keyword-friendly titles, meta descriptions, optimized image names and alt text, clean URLs, proper headings and structure, mobile responsiveness, and Google Search Console submission.) I'm good with basic SEO (included) I'm interested in Medium SEO (keyword research, on-page optimization) I'm interested in Advanced SEO (content strategy, backlinks, tracking tools) Not sure – let’s talk I already have an SEO plan 10. FINAL THOUGHTS Is there anything else we should know about your vision, story, or expectations? Do you have any concerns or non-negotiables we should be aware of? What is your desired monthly budget for this project? Answering this question is optional but highly valuable for organizing and planning your project effectively. If you choose to share your budget, we will tailor our approach and operations to fit within your range. $2,000 – $3,000 $3,000 – $5,000 Over $5,000 Not sure yet – open to recommendations Thank you! We’ll keep you posted
