Rebuilding Identity: The Rexon Brand Transformation
At Creativo Rock, we believe that a strong brand isn’t just about a logo—it’s about the story, structure, and consistency behind it. That’s why working with Rexon, an international company specializing in hoses, automotive belts, car parts, and industrial supplies, was such an exciting challenge.
Even though their logo remained the same, Rexon was ready for something deeper: a complete brand identity transformation that would unify their image across markets, teams, and communications.
The Challenge: One Brand, Many Directions
With operations spanning multiple industries and regions, Rexon’s visual communication had become fragmented. Marketing materials, internal documents, and advertising didn’t always align, creating inconsistency across channels.
The task was clear:
➡️ Redefine how Rexon presents itself—without touching the logo—and build a foundation for long-term brand coherence.
The Solution: A New Brand Identity Manual
Our team developed a comprehensive Brand Guidelines Manual designed to bring structure, clarity, and strength to Rexon’s communications.
It covered:
Visual identity standards (color palette, typography, photography style, tone of voice)
Brand applications for digital and print materials
Guidelines for internal and external communications
Templates for marketing, packaging, and advertising
This document became the cornerstone of their marketing operations—allowing every department, from sales to HR, to communicate in a unified and professional way.
From Strategy to Execution
Beyond documentation, we helped Rexon redirect their marketing strategy, ensuring every ad, campaign, and internal piece aligned with the new identity.
We also created:
Merchandising materials that reinforced their new image.
Uniform designs that elevated their brand presence and professionalism.
Advertising and marketing assets built with their refreshed brand personality.
The result? A consistent, confident, and future-ready brand that speaks with one clear voice across all platforms.
Why This Project Matters
For us, Rexon’s transformation is a perfect example of how design and strategy go hand in hand.
You don’t always need a new logo to evolve—you need a clear identity, consistent visuals, and a unified message that connects every part of your organization.
That’s the power of branding done right.
Ready to strengthen your brand from the inside out?
Let’s build something powerful together.
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A logo is just one visual element. A brand identity redesign redefines your company’s entire communication system—visuals, tone, messaging, and consistency.
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Absolutely. Many of our clients already have a logo they love—we help them build the rules, tools, and visuals around it to create a stronger, more cohesive brand.
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It ensures every department follows the same visual and communication standards, saving time, improving recognition, and building long-term brand equity.
