From Paris to Web3: The Creative Evolution of La Quequetterie
At Creativo Rock, we love projects that challenge convention and celebrate creativity in bold ways. Collaborating with La Quequetterie, a French restaurant born in Paris with franchises across France, was exactly that—a fusion of humor, design, and forward-thinking marketing.
The Challenge: Blending Fun, Food, and Innovation
La Quequetterie has built its success on originality, playful energy, and community connection. Their brand stands out in France’s culinary scene, and they wanted to take things even further—entering the world of Web3 and transforming their products into NFT collectibles.
Our challenge? Create a marketing and communication strategy that captured the brand’s playful spirit while appealing to a broader, tech-driven audience.
The Solution: A Multilayered Marketing Strategy
We worked side by side with La Quequetterie’s team to design and execute a comprehensive marketing strategy that touched every part of their digital ecosystem.
Our collaboration included:
Content Creation: Designing visuals and copy that matched their bold and lighthearted brand personality.
Animation & Video Production: Producing dynamic pieces to highlight new products, promotions, and digital initiatives.
Community Management: Engaging their audience with a fun, conversational tone that stayed true to the brand.
Influencer Marketing: Partnering with key French influencers to generate buzz both online and offline.
Project Management: Coordinating between creative teams, franchise locations, and tech partners to ensure brand alignment across the country.
Entering Web3: From Brand to Blockchain
When La Quequetterie decided to expand into the NFT space, we helped shape the campaign from concept to launch.
Our role was to:
Strategize the digital rollout to build awareness around the NFT launch.
Develop pre-mint hype campaigns through social teasers, short videos, and influencer collaborations.
Create a consistent bridge between their physical brand experience and their digital collectibles.
The campaign successfully introduced the brand’s community to a new, exciting dimension of engagement—proving that creative marketing can blend tradition and technology seamlessly.
Making It to Times Square: From Our Studio to the Big Apple
One of the proudest moments of this collaboration was taking La Quequetterie’s energy all the way to Times Square, New York. As part of the campaign, Creativo Rock handled the full media buy and created a custom animation that lit up one of the world’s most iconic screens for an entire week. Seeing our work come to life in the heart of the Big Apple was more than just a marketing win—it was a creative milestone. A reminder that great ideas can travel far, and that imagination truly has no limits when passion drives the project.
Why This Project Matters
For us, this collaboration was more than a marketing campaign—it was a reminder that brands can evolve fearlessly without losing their essence.
Helping La Quequetterie enter the Web3 space showed how design, strategy, and innovation can come together to keep a brand culturally relevant, engaging, and future-ready.
Ready to take your brand to the next level?
Let’s create something unforgettable together.
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We designed and managed a full-scale marketing strategy for their NFT launch, including content creation, influencer campaigns, and digital community engagement.
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Absolutely. Our team has experience coordinating creative strategies across countries and cultures—ensuring brand consistency at a global scale.
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Web3 and NFTs open new ways to engage audiences, reward loyalty, and build digital communities that extend a brand’s physical experience.
