Brand Discovery & Image QuestionnaireLet’s get to know your brand and build something powerful together. 1. GENERAL INFORMATION Business / Brand Name Website (if available) Email * Phone (###) ### #### Location 2. COMPANY OVERVIEW Briefly describe your business: What products/services do you offer? How long have you been in business? What is your mission or purpose? What makes your business different from others? 3. TARGET AUDIENCE Who is your ideal customer? (age, gender, interests, location, income, lifestyle, etc.) What problems do they have that your brand solves? Where do they usually find you or your competitors? (online, social media, local, referrals...) Website Social Media Referrals Other 4. BRAND IDENTITY Do you already have a logo or brand visuals? (yes/no/need redesign) Yes No Need Re-design How would you like your brand to feel and look to your audience? Professional Fun Luxurious Minimalist Innovative Friendly Reliable Bold Artistic Authentic Natural Vintage Soft Elegant Geometric Feminine Masculine Eclectic Earthy Corporate Urban Playful Premium Organic High-Tech Edgy Magical Loud Clean Textured Retro Classic Modern Futuristic Other What colors do you like? Any colors or styles you dislike or want to avoid? Are there any brands you admire? Why? 5. VISUAL DESIGN & PREFERENCES Do you have any design inspiration or mood board? What visual elements are essential to you? (e.g., icons, patterns, photography, illustration…) Icons Patterns Photography Illustration Other Are there existing materials we need to align with? Yes No 6. COMPETITORS Who are your main competitors? What do you like or dislike about their branding? How would you like your brand to stand out? 7. BRANDING GOALS What are you hoping to achieve with this branding project? Launch a New Brand Rebrand an existing one Connect with a new audience Update Image What deliverables are you expecting? Logo Color Palette Typography Brand Guidelines Social Media Templates Packaging Website Other Deadline or timeline expectations: 8. FINAL THOUGHTS Is there anything else we should know about your vision, story, or expectations? Do you have any concerns or non-negotiables we should be aware of? Thank you! We’ll keep you posted
