Properties on Point: Social Media Strategy Transformation

Overview

When Properties on Point, a Florida-based real estate brokerage, approached us, they had one clear goal — turn social media engagement into real sales. Competing in high-end markets like Orlando, Winter Park, Lake Nona, Windermere, and Miami Beach, they needed a strategy that not only attracted potential buyers but positioned the brand as a trusted, luxurious, and modern real estate firm.

Our team at Creativo Rock developed a complete social media strategy — combining data-driven content planning, creative visuals, and storytelling — that reshaped their digital presence and boosted conversions.

Challenge

Despite having premium listings and excellent agents, Properties on Point struggled with inconsistent branding, underperforming ads, and minimal online engagement.
The biggest gap? Their social media didn’t reflect the luxury of the homes they sold.

They needed:

• A consistent brand identity across all platforms.

• A clear content strategy focused on lead generation.

• A way to convert online followers into real-life homebuyers.

Our Approach

We began by conducting a full social media audit and content analysis.
Our strategy included:

1. Luxury Branding: We created a visual identity inspired by modern architectural magazines — clean, elegant, and timeless.

2. Content Design & Storytelling: We curated posts that blended lifestyle and property highlights, positioning the brand as a dream lifestyle curator rather than just a brokerage.

3. Video Enhancement: Using client-provided home tours and drone footage, we edited dynamic video reels that stood out on Instagram and Facebook.

4. Targeted Paid Campaigns: We deployed hyper-local ads targeting Orlando, Winter Garden, Kissimmee, and Miami audiences, ensuring the right eyes saw every listing.

5. Consistent Posting & Engagement: Our calendar-based approach maintained daily relevance while keeping the audience excited about new listings.

Results

Within the first 90 days, Properties on Point experienced:

• +250% growth in social media engagement

• +180% increase in profile visits

• 30+ qualified leads directly from social media

• Multiple closed sales attributed to Facebook & Instagram campaigns

What started as a modest marketing investment turned into tangible high-value commissions — proving that strategic creativity can truly sell homes.

Ready to transform your social media like Properties on Point? Let’s make your brand shine and turn engagement into sales.

Creative Highlights

• Redesigned all social media templates for a magazine-like aesthetic.

• Developed Reels that showcased not just homes, but the lifestyle of Florida living.

• Implemented a monthly performance review system for continuous optimization.

• Created bilingual (English + Spanish) captions to reach both local and Latin-American markets.

Conclusion

This collaboration with Properties on Point is proof that when creativity meets strategy, even small marketing budgets can yield extraordinary results.
By aligning visuals, messaging, and targeting, we helped a boutique brokerage stand shoulder-to-shoulder with luxury real estate brands across Orlando and Miami.

Let’s elevate your brand next.

Whether you’re a real estate agent or a growing business, your social media should work as hard as you do.

FAQs

• 1. How can social media help me sell more homes as a real estate agent?

  With the right strategy, social media builds trust, showcases listings beautifully, and connects you directly with active buyers. Targeted content converts online followers into real-life leads.

• 2. What kind of budget do I need for real estate social media marketing?

  Even a modest ad spend can generate strong results if paired with the right creative and targeting. We help our clients allocate budgets efficiently for maximum ROI.

• 3. Can you manage my entire social media presence?

  Absolutely. From content creation to ad management, we handle everything — ensuring your online presence stays consistent, professional, and results-driven.