The Solution:

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To help La Quequetterie enter the Web3 space successfully, we developed a multilayered digital marketing and communication strategy designed to merge physical experiences with digital innovation.

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Our collaboration included:

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• Content creation aligned with the brand’s playful and unconventional personality
• Animation and video production for campaigns, launches, and digital storytelling
• Community management focused on maintaining audience engagement and interaction
• Influencer marketing campaigns involving key French creators and personalities
• Project management coordination between franchise teams, creatives, and technology partners
• NFT and Web3 campaign strategy designed to educate and excite the audience

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One of the most exciting parts of the collaboration was helping the brand transition into the NFT space.

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Our role included:

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• Developing the digital rollout strategy for the NFT launch
• Creating pre launch hype campaigns through social media teasers and video content
• Managing influencer collaborations to increase awareness and engagement
• Connecting the physical restaurant experience with digital collectibles and online community building

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The campaign successfully introduced La Quequetterie’s audience to a completely new way of interacting with the brand while maintaining the humor and creativity that defined its identity.

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Another major milestone of the collaboration was taking the campaign all the way to Times Square, New York.

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Creativo Rock handled the complete media buying process while also producing a custom animation displayed on one of the world’s most iconic digital billboards for an entire week.

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Seeing the brand’s campaign come to life in the center of Times Square became a defining creative moment for the project and demonstrated how far bold ideas can travel when strategy and execution align.

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The Results:

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The collaboration with La Quequetterie successfully transformed the brand from a traditional restaurant concept into a more innovative and culturally relevant digital experience.

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The campaign helped achieve:

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• Stronger online community engagement
• Increased visibility across social media platforms
• Successful introduction into the Web3 and NFT space
• Greater audience interaction through influencer campaigns and digital storytelling
• International brand exposure through the Times Square campaign
• Stronger connection between physical and digital brand experiences

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The combination of content creation, animation, influencer marketing, and NFT strategy allowed La Quequetterie to evolve while maintaining the playful personality that originally built its loyal audience.

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Most importantly, the collaboration proved that brands can embrace innovation and emerging technologies without losing their essence.

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This project became a powerful example of how creativity, storytelling, community engagement, and digital innovation can work together to keep brands relevant in rapidly evolving cultural spaces.

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At Creativo Rock, we believe the future belongs to brands willing to experiment, evolve, and create unforgettable experiences across both physical and digital worlds.

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